
Arkay
Brand evolution and digital experience design for Arkay, a 100+ year-old New York packaging manufacturer. We translated a century of printing craft, from foil stamping to embossing, into a tactile, material-first web experience.
Arkay is a 100+ year-old, family-owned premium packaging manufacturer based in New York, trusted by many of the world’s most iconic brands.
We partnered with Arkay to evolve their brand and design a new digital experience that reflects the precision, tactility, and technical mastery behind their work.
Premium packaging is physical by nature.
Paper, pressure, ink, foil, embossing, die cuts. Subtle decisions measured in microns. Processes refined over generations.
Arkay’s challenge wasn’t capability, it was translation. How do you communicate complex printing techniques and production systems online without losing the nuance that makes them exceptional?
A legacy of craft. A future of possibility.
Arkay’s history stretches back to 1922. From hot-metal presses in Manhattan lofts to advanced multi-color and specialty finishing techniques today, their reputation has been built on precision and consistency.
We designed a digital system informed directly by their process: layering, texture, depth, restraint, and hierarchy, principles borrowed from print and reinterpreted for screen.
Paper became interface.
Subtle grain backgrounds reference uncoated stock. Structured grids echo dielines. Motion feels deliberate, like a press cycling through stages. Color is used with intention, the way ink is applied on sheet.
Every interaction reinforces materiality.
Complex, made legible.
Arkay’s capabilities span early sampling, substrate consulting, Paint on Press®, CMYK processes, embossing, foil stamping, and large-scale production across categories.
We organized these systems into clear pathways, by industry, by technique, and by application, helping visitors understand not just what Arkay makes, but how they make it.
Trusted by icons from beauty and wellness to food, spirits, and technology, Arkay partners with brands that care deeply about first impressions.
The new site balances heritage and modernity, honoring over a century of craft while positioning Arkay for its next era.
The result is a tactile, elevated digital ecosystem that feels as considered as the packaging it represents, structured, precise, and built to last.
Credits
- Allie Epstein
- Product Manager
- Rani Vestal
- Graphic Designer
- Graphics Dept.
- UI/UX Design
- Rani Vestal
- UI/UX Design
- Graphics Dept.
- Development
- Derek Saffe
- Development
- Marc-Antoine Gagnon
- Development
- Lauren McCurry
- Copywriting/Brand Strategist
- Elliot Robinson
- Motion Designer
- Paige Libadisos
- QA
- Emmett Shine
- Creative Director
- Alex Leiphart
- Digital Creative Director
- Michelle Riis
- Account Management
- Laura Romero
- Operations

