Ideas, Art & Technology™
Designed in NYC. Built in Claude Code.
Arkay

Arkay

Brand evolution and digital experience design for Arkay, a 100+ year-old New York packaging manufacturer. We translated a century of printing craft, from foil stamping to embossing, into a tactile, material-first web experience.

Arkay is a 100+ year-old, family-owned premium packaging manufacturer based in New York, trusted by many of the world’s most iconic brands.

We partnered with Arkay to evolve their brand and design a new digital experience that reflects the precision, tactility, and technical mastery behind their work.

We created paper-based design vignettes to showcase over 100 years of vintage photographs for the Arkay business.

Premium packaging is physical by nature.

Paper, pressure, ink, foil, embossing, die cuts. Subtle decisions measured in microns. Processes refined over generations.

Arkay’s challenge wasn’t capability, it was translation. How do you communicate complex printing techniques and production systems online without losing the nuance that makes them exceptional?

We worked to match their physical-based attention to detail each step of the way.
Arkay employs the most premium printing techniques and technologies to the paper-based packaging. We wanted a digital guideline that exemplified their incredible craftsmanship.
Our team worked carefully to recreate foils, debossing, embossing, and other printing techniques, digitally.
With an extensive library of historical imagery and assets, our job was as much about curation, as creation.

A legacy of craft. A future of possibility.

Arkay’s history stretches back to 1922. From hot-metal presses in Manhattan lofts to advanced multi-color and specialty finishing techniques today, their reputation has been built on precision and consistency.

We designed a digital system informed directly by their process: layering, texture, depth, restraint, and hierarchy, principles borrowed from print and reinterpreted for screen.

Combining the paper-based aesthetic with succinct copy helped articulate who Arkay is, and what they stand for.

Paper became interface.

Subtle grain backgrounds reference uncoated stock. Structured grids echo dielines. Motion feels deliberate, like a press cycling through stages. Color is used with intention, the way ink is applied on sheet.

Every interaction reinforces materiality.

The team came up with an ingenious concept of using hover states on web (for both desktop and mobile) to showcase the different printing techniques used to produce vivid colors on packaging.

Complex, made legible.

Arkay’s capabilities span early sampling, substrate consulting, Paint on Press®, CMYK processes, embossing, foil stamping, and large-scale production across categories.

We organized these systems into clear pathways, by industry, by technique, and by application, helping visitors understand not just what Arkay makes, but how they make it.

The job of UI on the site was to be more minimal, and showcase the rich imagery of Arkay's packaging.

Trusted by icons from beauty and wellness to food, spirits, and technology, Arkay partners with brands that care deeply about first impressions.

The new site balances heritage and modernity, honoring over a century of craft while positioning Arkay for its next era.

Because the site is a marketing showcase, we were able to slow down the user experience, and immerse them within a world of beautiful, high-quality packaging.

The result is a tactile, elevated digital ecosystem that feels as considered as the packaging it represents, structured, precise, and built to last.

Credits

Allie Epstein
Product Manager
Rani Vestal
Graphic Designer
Graphics Dept.
UI/UX Design
Rani Vestal
UI/UX Design
Graphics Dept.
Development
Derek Saffe
Development
Marc-Antoine Gagnon
Development
Lauren McCurry
Copywriting/Brand Strategist
Elliot Robinson
Motion Designer
Paige Libadisos
QA
Emmett Shine
Creative Director
Alex Leiphart
Digital Creative Director
Michelle Riis
Account Management
Laura Romero
Operations
NYC6:47 PM